![]() ![]() ![]() Technical SEO refers to the backend aspects of your site, including title tags and meta descriptions that appear in a webpage's source code, the site’s structure and navigation, how pages within a site link to one another, and the site’s loading time. Over time, backlinks can contribute to your site’s authority and exposure. The more authoritative and relevant, the better for SEO. Backlinks occur when other sites link to pages on your site. Off-page SEO refers to the backlinks a site acquires. Search engines seek content relevant to the keyword, satisfy searcher intent, are well-structured and easy to navigate, and offer authoritative industry information. On-page SEO refers to a webpage’s content and crafting. These elements fall into three categories: SEO consists of several elements that help search engines like Google and Bing determine what a website is about and how it should rank on a search engine results page (SERP). In other words, optimizing your site for SEO makes it easier for internet searchers to find your content, products, and services. An SEO-friendly site ranks high on a search engine results page (SERP) for relevant search queries (also called keywords), such as “jalebi near me” or “how to choose a career,” without the use of paid ads. ![]() SEO (search engine optimisation) marketing is the process of optimising your website and its content for visibility. ![]()
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